RMEXPERTISE

This in-company two-day seminar will provide you with a general introduction to strategic airline management.

The seminar consists of eight modules covering the following topics: an overview; external analysis; internal analysis; business and functional strategies; corporate strategy; strategic alliances; acquisition and restructuring; and corporate governance.

A case-study strategic planning exercise will take place on the second day

A highly qualified presenter will be assigned who possesses current executive-level working experience in Revenue Management. Costs for travel from/to Montreal and accommodation are extra.

This course includes seven modules which will provide you with a general overview o f airline pricing management. The training manual is an electronic Adobe Acrobat PDF file, 143 pages, and in color. The manual can be downloaded and printed, or viewed from our online learning center. Module related powerpoint presentations and comprehension assignments are included. There is a maximum time-limit of six months for completion of the course.

Relevant articles, papers, and presentations, have been collected and are available from our online learning centre, to enhance the learning experience, and provide real-life examples and case studies.

A highly qualified instructor will be assigned to guide the participant throughout the duration of the course. The instructor will provide feedback on each comprehension assignment as well as the final assignment paper. Please note that all our instructors possess current practical working experience in Revenue Management and Pricing.

This course is available in customized versions for the Lufthansa Systems ProfitLine Price system.

This course includes 6 modules which will provide you with a general overview of pricing and revenue management concepts and theories or cargo revenue management. The training manual is an electronic Adobe Acrobat PDF file with over 100 pages, and in color. The manual can be downloaded and printed, or viewed from our online learning center. Module related powerpoint presentations and comprehension assignments are included. There is a maximum time-limit of six months for completion of the course.

Relevant articles, papers, and presentations, have been collected and are available from our online learning centre, to enhance the learning experience, and provide real-life examples and case studies.

A highly qualified instructor will be assigned to guide the participant throughout the duration of the course. The instructor will provide feedback on each comprehension assignment as well as the final assignment paper. Please note that all our instructors possess current practical working experience in pricing and revenue management.

The level of passenger demand for seats on a particular flight can vary widely. Demand will fluctuate depending on time of day, day of week, and season. This seminar covers the predictable and non-predictable characteristics of demand, and strategies to manage demand. Duration: One and a half hours.

This is the first in a series of ten seminars, which complete the level one course "The Basics of Revenue Management". 

Differential pricing, or variable pricing, is used by airlines to provide tickets with different prices that will appeal to different market segments and will control demand for flights. Setting optimal prices for airline seats for a particular flight involves segmenting the market, determining fixed and variable costs, knowing the prices set by competitors, and being familiar with customers' preferences. Duration: One and a half hours.

To pursue an inventory management strategy, airlines create different products (tickets with different prices) for the same seat in a particular airplane compartment. They group fares in the same flight leg into "booking classes". This seminar also covers fare rationalization and an introduction to EMSR logic. Duration: One and a half hours.

Inventory control of airline seats is the process of controlling the sale of different fare classes for each flight departure. Optimal seat allocation can lead to large revenue gains. 

Airlines can employ three different inventory control strategies: increase the passenger load factor, increase the high-fare yield, or maximize overall revenue. This seminar looks at inventory control and how it works, with examples of different approaches, including leg- and segment-based control. Duration: One and a half hours.

Airline seats are a perishable inventory. Once a flight departs, opportunity to gain revenue from the empty seats is lost.

Maximum revenue gains can be captured from a flight if all seats are sold for that flight and all demand for full-fare seats is met. Booking class assignment based on economic value and optimal seat allocation can lead to large revenue gains. However, airline seats can also be "spoiled" or fly empty due to passengers who do not show up at departure to board the flight.

Airlines need to take steps to avoid or minimise spoilage in order to maximise revenues. This seminar looks at both no-show and pre-departure cancellations. Duration: One and a half hours.

This is the fifth in a series of ten seminars, which complete the level one course "The Basics of Revenue Management". 

Group evaluation is the process of accepting or denying a group request for seats. It involves determining a minimum acceptable fare for a group of a given size. There are a number of factors to consider in the process including the group size, the desired itinerary (day of week, time of day), and current bookings on the flight(s) in question.

Evaluating group requests is a risk management decision. The risk is that in accepting the group booking early in the booking cycle you are taking seats away from, or spilling, high-yield individual customers who would book later. This risk has to be weighed against the revenue accepting the group would guarantee (assuming they do not cancel prior to departure). In order to make this decision and determine a fare price in keeping with revenue management objectives of increasing airline profits, the group evaluator needs to determine the displacement cost of the group booking.

Another important factor to consider is the utilization rate. Of the groups who book, how many stay booked? Duration: One and a half hours.

This is the sixth in a series of ten seminars, which complete the level one course "The Basics of Revenue Management". 

This seminar looks at the traditional means of airline ticket distribution and how the internet is changing the way airlines do business.

The major elements of airline ticket distribution are discussed along with how they evolved over time, their respective roles, and some concerns. We then look at travel product distribution in the context of the internet.

You will see how the traditional participants have adapted to new competitive pressures and describe new distribution channels and participants enabled by the new technology. Duration: One and a half hours.

This is the seventh in a series of ten seminars, which complete the level one course "The Basics of Revenue Management".