Performance measurement involves monitoring values of performance measures (units of measure), to determine progress toward specific, defined objectives. In the airline industry, performance measurement can be used to monitor when and where passengers are flying, spot variations or trends, measure outcomes of business strategies, document changes in revenues, estimate outcomes of sales strategies, and indicate how well airline objectives are being met.
A successful performance measurement system is comprised of a balanced set of a few vital measures (key performance indicators). Airline performance measures include spill, stifle, spoilage, and denied boarding. This seminar will look at the communication flow and show examples of reports highlighting major considerations when sharing information. Duration: One and a half hours.
This is the eighth in a series of ten seminars, which complete the level one course "The Basics of Revenue Management".
An airline's scheduling process determines where and when it will fly and what aircraft it will deploy. This process has long-term, medium-term, and short-term phases. It is a key determinant of an airline's profitability, since it aims to match customer demand with supply (seat capacity).
To maximize revenue opportunities in today's fast paced, ever-changing global marketplace, airlines need to adapt quickly and efficiently. Effective scheduling and capacity adjustment becomes a means to profitability. This seminar looks at the scheduling timeline and discusses considerations in close to departure capacity adjustments. Duration: One and a half hours.
This is the ninth in a series of ten seminars, which complete the level one course "The Basics of Revenue Management".
To build a successful airlin e revenue management (RM) organization, three key elements are required. First, the airline must select appropriate RM systems and tools. Second, they must put the right people in the right places. Third, they must design and implement a robust process. Success requires paying careful attention to both people and processes.
Very often RM is defined in terms of systems, data, forecasting, origin and destination (O&D) processing, and revenue optimization. But these are just tools of RM. An RM system only works well when skilled people follow carefully designed processes. This seminar discusses the organization and the roles and responsibilities of the team players. Duration: One and a half hours.
This is the last in a series of ten seminars, which complete the level one course "The Basics of Revenue Management".
This live online seminar compares O&D inventory control versus segment controls and introduces how network revenue management can bring potential benefits to a network carrier. Duration: One and a half hours.
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