This in-company two-day seminar will provide you with a general introduction to pricing psychology.
The seminar has five modules which will provide you with a general overview as well as specific applications of using pricing psychology as another tool for optimising revenues.
Topics include: Introduction to pricing psychology; Reference frameworks and value perceptions; changing customer perceptions; price point performance measurement; and incorporating pricing psychology into revenue management.
A highly qualified presenter will be assigned who possesses current executive-level working experience in Revenue Management. Costs for travel from/to Montreal and accommodation are extra.
