RM Level One - The Basics of Revenue Management
Services, unlike manufactured products, cannot be stored for sale at a later date. Fluctuations in demand challenge a capacity-constrained service industry. Transportation services can have a relatively fixed seat capacity, which is based on the amount of equipment they have. When a departure leaves with empty seats, the opportunity to earn money for those seats is lost. The purpose of this training program is to help transportation services and RM practitioners apply the best revenue management and pricing principles in order to optimally manage demand and maximize profitability.
Relevant articles, papers, and presentations, have been collected and are available from our reference libary, to enhance the learning experience, and provide real-life examples and case studies.
A highly qualified instructor will guide the participants throughout the duration of the course. Please note that all our instructors possess current practical working experience in pricing and revenue management.