As a global revenue management expert, data strategist, coach and teacher, my expertise comes from the practical experience gained in the daily application of revenue management and pricing. I have experienced the challenges and opportunities of companies operating on the many levels of service from global to regional, from traditional to low-fare, and value-based offerings.
I have 30 years in airline passenger marketing and revenue management, with 20 years of teaching and consulting at airlines, rail and bus companies around the world. I bring practical experience and well-researched expertise with me. My base is in Montreal, Canada.
In my career at Air Canada, I participated in the development and successful implementation of a new fare family business model on domestic and U.S. transborder routes. I analyzed and evaluated market environments developing yield strategies, capturing incremental revenue opportunities and improving profitability. I provided leadership, guidance and coaching to Flight Revenue Controllers.
In my time there, I was fortunate to receive professional development in business process innovation, project management and six sigma.
I was also responsible for leading innovation and project activities in passenger marketing. Projects included processes, procedures, decision support tools and MI systems. I designed and developed training material and delivered the training, as well as continued baseline support.
I can introduce you and your company to the best practices that drive improved results and profitability.