About me

As a global revenue management expert, data strategist, coach and teacher, my expertise comes from the practical experience gained in the daily application of revenue management and pricing. I have experienced the challenges and opportunities of companies operating on the many levels of service from global to regional, from traditional to low-fare, and value-based offerings.

I have 30 years in airline passenger marketing and revenue management, with 20 years of teaching and consulting at airlines, rail and bus companies around the world. I bring practical experience and well-researched expertise with me. My base is in Montreal, Canada.

In my career at Air Canada, I participated in the development and successful implementation of a new fare family business model on domestic and U.S. transborder routes. I analyzed and evaluated market environments developing yield strategies, capturing incremental revenue opportunities and improving profitability. I provided leadership, guidance and coaching to Flight Revenue Controllers.

In my time there, I was fortunate to receive professional development in business process innovation, project management and six sigma.

I was also responsible for leading innovation and project activities in passenger marketing. Projects included processes, procedures, decision support tools and MI systems. I designed and developed training material and delivered the training, as well as continued baseline support.

Over the years, I developed revenue management training seminars for IATA's Aviation Training and Development Institute (ATDI), and RM system vendors, and presented these at public sessions and in companies around the world. A dynamic, highly rated conference speaker and chair, I presented at many RM conferences, including PROS, IATA, SITA, Eye for Travel, Marcus Evans, and participated at workshops for Bombardier, Lufthansa Systems, SkyVantage, ExPretio Technologies and Intelisys Aviation.

Since my retirement from Air Canada, and as an independent consultant, I have also been a trainer, coach and consultant for Expretio Technologies in Montreal both for their internal projects as well as for their mandates with rail customers in various countries.   

In particular, I have participated in the design, development and support of Expretio Technologies’ revenue management systems, one called Appia, which is not only one of the fastest-growing and more advanced revenue management systems in the rail industry, but it is also fully integrated with the UK’s NRS and RARS2 reservations systems, and it as used by 21 train operating companies globally.  

I am also partnering with Robotica Labs, where we offer robotic process automation for repetitive processes and revenue management analytics and Looker Studio reporting with our own practical experience and expertise to enhance action-oriented reports and our personalized support.

The Department of Aviation in the Faculty of Science, Engineering and Technology at Swinburne University, Melbourne has been offering my Revenue Management course as part of their ongoing graduate program since 2014.

I can introduce you and your company to the best practices that drive improved results and profitability.

Gary Parker